Twitter’s ‘New Follower’ Email Redesign
In May, Twitter redesigned it’s ‘New Follower’ email - we got follower/following numbers, a tweet count and a prettier email.
A step in the right direction, but ultimately the lack of information means I still have to visit the user’s Twitter page before deciding whether I want to follow back, which makes the email fairly useless.
Here’s a concept redesign for the email, which aims to change that:
We now have:
- The user’s Location, Website and Bio, as on Twitter.
- Following/Follower counts.
- Average number of tweets per day (excluding @replies), based on the last 30 days.
- Number of users you follow, that also follow this person.
- Their 6 latest tweets that would actually appear in your Twitter stream (i.e. not irrelevant @replies)
- Links to follow back or block the user from within the email.
The focus here is on functionality and making the content more useful, let’s try to forget for a moment that coding this for email clients powered by Microsoft Word would be a nightmare.
How would you make it better? Is this an improvement in your eyes?
